A very very popular soft and chewy candy. One of the few candies not to have gelatin in them.
In 1958, Malaco, a Swedish confectionery manufacturer, decided to expand its business by exporting a few of their products to North America. Various licorice ribbon and licorice lace candies were the first products to be exported.
The Malaco exporting business grew and in the late 1960s and early 1970s, Swedish Fish and Swedish Berries, identical in composition but in the shape of berries, were developed specifically for the North American market. Today the Swedish Fish consumed in North America are made in Canada by the Cadbury Adams Company.