Berry flavoured cereal pieces with multi coloured marshmallow lucky charms.
Lucky Charms were created in 1963 by a team headed up by the manufacturing vice-president of General Mills, John Holahan. The first Lucky Charms were made by mixing Cheerios with bits of Kraft Circus Peanuts.
An advertising company employed by General Mills suggested marketing the new cereal around the idea of charm bracelets. Thus the charms of Lucky Charms were born. The mascot, Lucky the Leprechaun, was also born in 1963.
For a brief period of time in 1975, Lucky the Leprechaun was replaced as the cereal's mascot by Waldo the Wizard, who performed better in focus groups and initial market tests than Lucky. Waldo was quickly retired, and Lucky once again reinstated a year later.
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